1. Are you really full service?
2. Move it before you lose it!
3. Market Share!
4. Put your name in lights!
5. Of course you get paid
6. Agent Retention!
7. List.List.List
8. Build your team!
9. Be the first.be the best!
10. No start up cost?
11. Auctions Are About Making the Market "Speak"
12. Auctions Are NOT New To You
13. Traditional Brokerage vs. Auction
14. Sellers are savvy
15. Are Brokers really Full Service?
16. Brand your Business

Brokers strive to be viewed as "full service" operations. This program adds to their portfolio of services helping them to maintain the image of full service.

If you offer -

Insurance
Home Services
Title Work
Property Management
Why NOT Auction?

Since most agents do not introduce the auction option to their clients early in the listing, they are generally close to losing the listing when we hear from them. Consequently, the auction acts as an "insurance policy" that the company will get paid on the sale of the property before losing it to another broker. This listing retention element is a BIG plus to you and your broker.

Brokers count their sales volume by numbers of transactions. For instance, IF the broker is the listing and selling broker the company will count the transaction twice. Consequently, through a corporate auction program, the broker can potentially count 2 sides since they have the listing and the auction side. Since market share is their primary goal, the auction transactions assist in increasing their share on each deal.

You and your broker can benefit from the auction advertising. In most cases the seller pays the advertising fees for auction in advance. This allows you the opportunity to benefit from the dynamic marking campaign at no cost to you or your broker.

Though we cannot discuss commissions in this setting, you can rest assured that you will be compensated on auction listings! BEWARE: Sellers are looking for options. If you don't offer the option they will likely find it on their own without you!

Auction options aid in agent retention. Why? Because the auctioneer will negotiate manageable numbers to move the listing for the agent who is otherwise at a loss in getting it sold.

NOTE: Many of the newer agents weren't prepared for the market shift.

Without listing we have no business. The auction is a power tool to open doors- you have something that your competitor doesn't have. Since we are responsible for offering our sellers the best tools available.we should at least be telling them about all of the options. They deserve it. Open doors to FSBO's, expired withdrawn etc. with this tool!

Auctions work as a recruiting tool. Let's face it, people LOVE to hear about auctions and having a program in place is a great drawing card.

By adopting an auction program the Broker has the advantage of standing out from the competition. In the Broker world establishing market share is the most essential key to success.

By associating with a reputable auction firm, the broker has no star-up cost to get going. Identify the right turn-key auction option for you. You should continue to focus on your real estate business and allow the auction professional to focus the auction program that will compliment your listing and get them SOLD!

The market is what it is- agents don't dictate the market, sellers don't dictate the market, the market dictates the market.

When the market is "unknown" whether due to the fact that there have been no offers, the property is unique and impossible to comp or the market is known to be hot our job is make the market speak for itself.

If the market is hot the auction process will maximize the end result. When the market is sluggish the auction will revive the listing and bring for what the market is willing to bear within the seller's timeframe.

Definition of Auction: to sell to the highest bidder through a bidding process- the act or process of bidding

• The real estate market has been very competitive over the several years
• Agents and sellers used the competitive edge to maximize the return
• Buyers waived all contingencies, offered more then the asking price and waived inspections to be accepted
• Escalation situations are nothing less than silent auctions without the benefit of live bidding

Traditional Sale Pricing is based upon history Primary method for moving the listing is lowering the price If it doesn't sell when the seller wants it to they BLAME THE AGENT   In a sluggish market the seller will be faced with many concessions with almost everything being negotiable In a traditional market no one knows when the property will sell

Auction Sale Auction is based upon future Auction doesn't " guess" we bring forth the for the seller to consider The market fails the seller NOT the agent. Market needs to be determined before the agent is replaced No contingencies, no negotiating, 30 day closing   Auction has a pre determined offer/ sale date

Whether you introduce the auction concept to your sellers or not they are seeking out the program

Buyers and sellers are online and becoming re educated on their options every day As an industry we need to be prepared with all options

Brokers strive to offer it all

Traditional brokerage service:

Property management
Insurance
Mortgage
Title Service
Move Coordination
The question is Why NOT auction?

Brand Your Business

• Offer EVERY viable method of buying and seller to your clients
• Be prepared for all market conditions
• Stand out from the crowd with this unique sales method
• Have an option for difficult properties that you may be refusing today
• Use the auction method when there are no comps to support your best guess list price-let the market speak for itself
• Present the auction option before you lose the difficult listing to another agent (the next guy usually gets the reduction and gets it sold!)
• Be prepared for The Next Round In Real Estate